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SkyGate CRM
Increase customer loyalty - Increase
profitability
Manage your customer relationships. Create customer loyalty. And increase
profitability. With SkyGate CRM you can change your focus from suppliers
to customers, and discover new opportunities for your travel agency.
Although Customer Relationship Management has been a hot topic on the
management agenda for years, few corporations have had the tools to
implement a CRM strategy. Now SkyGate CRM provides you with the technology
to improve customer service and build long term relationships.
SkyGate CRM:
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Consolidates
and integrates all external reservation data from your GDS, online
booking engines, and suppliers.
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Consolidates
and integrates all internal data from KAM, Claim Management, Sales,
Marketing, and Customer Service.
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Stores all
external and internal data in one database, accessible to all
employees across departments.
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Enables you
to optimize your workflow.
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Enables you
to customize communication, marketing, and sales campaigns.
Creates a solid foundation for benchmarking and for tactical and
strategic business development.
Support staff
to support customers
With SkyGate CRM you can add value to your customers’ travel
experiences.
By integrating all customer and booking data across channels, SkyGate CRM
allows all employees to access information on a specific customer’s
flight, hotel reservation, PNR, claims, or favorite holiday destinations.
This enables employees to base all communication, bookings, and services
on the customer’s individual profile.
Customer super profiles
SkyGate CRM stores customer super profiles, including all information from
specific interests to current bookings, payment methods and travel
history. Customer super profiles:
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Can be
accessed by all employees.
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Are
automatically available when making a booking online, in GDS or
direct.
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Can be
created and updated by employees or customers. Updates are immediately
replicated and available in all channels – online, in the GDS, in
key account databases, etc.
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Only display
information relevant for each department.
Super PNR
By integrating all information across booking channels and suppliers,
SkyGate CRM creates cross channel PNR's that include all travel and
booking information in one file. Super PNRs:
Integrate and
optimize your business
All bookings with suppliers, in the GDS, or via online booking engines are
immediately registered in SkyGate CRM, thus enabling you and your
employees to get a complete overview of all travel activities. By
integrating and consolidating all internal and external data on customers,
booking channels, and suppliers, SkyGate CRM provides you with the tools
to optimize workflows, improve customer service and develop a solid
business strategy.
My Workspace
Utilizing SkyGate CRM tools such as “My Workspace” enables you to
optimize workflows, organizational integration and communication across
departments. My Workspace includes:
Benchmarking
With SkyGate CRM you can generate statistical reports and compare
customers, accounts, supplier deals, and monthly revenues. You can get
real time statistical information on:
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Number of
customers travelling on a specific day.
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Most popular
destinations of a particular month.
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Most popular
holiday types – cities, beaches, adventures etc.
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Customer
accounts and contracts.
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Monthly and
annual revenues.
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Total fares
across channels such as the GDS, low-cost carriers, and web fares
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Time spent
per booking, customer, and agent.
Tactical and
strategic business development
By consolidating and integrating data across booking channels, suppliers,
and customers, SkyGate CRM provides you with a solid foundation for
tactical and strategic business development. Based on information in
SkyGate CRM you can:
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Develop
campaigns targeting specific groups of customers.
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Customize
your marketing material.
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Develop
special offers for loyal and profitable customers.
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Develop
one-to-one communication strategies.
Download
more about SkyGate's CRM solution (PDF).
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